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A combination of red and white, pink contains the need for action of red, helping it to achieve the potential for success and insight offered by white. It is the passion and power of red softened with the purity, openness and completeness of white. The deeper the pink, the more passion and energy it exhibits.

In colour psychology, pink is a positive colour inspiring warm and comforting feelings, a sense that everything will be okay.

Pink calms and reassures our emotional energies, alleviating feelings of anger, aggression, resentment, abandonment and neglect. Studies have confirmed that exposure to large amounts of pink can have a calming effect on the nerves and create physical weakness in people. Violent and aggressive prisoners have been successfully calmed by placing them in a pink room for a specified amount of time.

Pink can signify good health, being ‘in the pink’, and success as in ‘everything’s rosy’.

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